Your step-by-step
Jewellery Ad Builder
The Internet offers shoppers an opportunity to instantly search thousands of online ads for stuff like yours. BUT all ads are NOT created equal. Make YOUR ad stand out.
Shoppers are looking for information, focus on one or two key benefits, and make them really compelling! In order to get the best results from your classified ads, you have to know how to write a winning ad!
Classified advertising principles haven't changed much over the years.
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When beginning the ad-posting process on a free site, you have the opportunity to join the site and open an account. It only takes a few minutes and can make things a lot easier later on. Being a part of a community at sites like craigslist is normally free and really is painless.
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Grab the shoppers’ attention. Carefully develop a clear and concise title. It should be descriptive yet SEARCHABLE — people search ads using KEYWORDS, and most classified ad sites return search results based on these keywords. Be very direct and state exactly what is for sale. Use ”Sony TV” rather than “Sony”, however “Sony KDL-40S3000″ is too specific. Use “Wedding Gown” and “Bride Dress” in the same title to ensure shoppers searching for either keywords will find your ad. Short is better! Short exact titles work better to build interest, the real information should be at your web site. Your goal should be to spark some interest and send the shopper to your web site for more detailed information.
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Not everyone knows sailing or RV terms. Some of your shoppers will be new to your world — remember that they may not understand all of the terminology you use. What's obvious to you might not be to your reader. Write your ad the way people talk, not the way sailors talk.
Keep your ad short and sweet. The game plan when posting a classified ad is to keep it simple. According to many, the best way to make your ad appealing is to state one or two unique benefits in the first line or two. Help the shopper realize quickly they have come to the right place. Now throw in a couple of selling points. Draw them into clicking through to your web site to get the real details and more benefits.
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If the price is negotiable, say so. Not sure what’s reasonable, check out other ad sites for stuff like yours before you post. Your shoppers will probably be looking at the same stuff before they buy, get a peek at the competition and settle on a fair asking price. It’s common sense and a only takes a little research to determine a fair price which is sure to peak the shoppers desire to see your stuff in more detail on your web site.
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Respect the shopper — you're not going to fool anyone. If you say something is “like new” or “mint condition,” and a potential buyer shows up to discover it’s not, be ready for some resentment. If you declare both the good and the not-so-good features you stand a better chance of creating genuine desire to meet and see your stuff. People want facts and details or it’s a waste of their time.
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Photos help sell! Shoppers love plenty of quality photos. Some ad sites restrict uploading of photos to a very limited number. Reducing your photo size allows fast loading and is a key ingredient in keeping the shopper around to read your ad. Always save and publish photos as JPG — some sites do not allow other formats. On the other hand, using good quality photos can greatly improve your chances of a sale, especially for things that vary in condition such as vehicles, boats, etc. If you want to post 10-20-30 quality images on one page, the More Than Classifieds guide will step you through the photo manipulation process and provides you with links to FREE photo tools to make it all quick and easy.
Have you have advertised on the Internet before? Did you spend most of your time answering the same questions over and over again? Sometimes you need more than classifieds to showcase your stuff. The best way to provide consistent answers is by providing itemized details on a few web pages. Did you know, when you posted your classified ad you actually published a web page. As easily as posting your ad, the More Than Classifieds guide can step you through how to QUICKLY publish a MiniSite to promote your stuff better.
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Then spell check again. Anyone can make a simple error that impacts your shoppers willingness to continue reading. Ask your friends to look over your ad and give some feedback. Show the shopper you are the type of person who pays attention to detail. Typographical errors can hurt your credibility more than most people imagine!
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Most people won't call back. People want to contact you quickly when they are ready to meet face-to-face. If you really want to sell your stuff, your phone number is a vital component of the process. There are several free tools available to mask your email and phone number from spammers while providing it to real shoppers. The More Than Classifieds guide can step you through how to safely protect your identity.
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One is a lonely number when it comes to free classified ad sites. Post your ad on as many free classifieds sites as possible — you'll be surprised how many are available in your area. Local area sites are usually best — but we drove 200 miles to buy our RV motor home — so don't under estimate how far people will go if they want something. You can get free access to our list of more than 50 FREE or Low-Cost ad sites on the next page. When you are looking for Free Classifieds make sure you spell the web site name correctly, for example a popular site "craigslist.org" is often entered as "www.craigslist.com", "craigslist.com" or "craiglist"
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Another good reason for having an account is the speed and ease you can add, edit and remove ads. The community and you will both suffer less inconvenience if you remove sold items. Reposting is allowed on some sites which will bring your ads back near the top of the list. Investigate this option in your account help section.
P.S. By following these 10 tips and getting your classified ads posted on numerous different classified ad sites, you're bound to see a huge boost in interest for your stuff. It may surprise you to know how many classified ad sites are available in your area. Get your Free Classified Site List here...